[ r e a d y . t o . c o l l e c t : isaac hayes ]

[ t e x t . o n l y . v e r s i o n ]

[ b y . c y c l o n e . w e h n e r ]

Isaac Hayes doesn't need any introduction. Surely his legend speaks for itself. Isaac has long cut a striking figure with his shaved head, gold chains and flashy stage costumes that reveal a sexy bare chest. Yet on the day we meet, Hayes is dressed casually in jeans and a sweater with a logo that promotes literacy -- just one of the many humanitarian causes close to his heart. There are many facets to Hayes. His self-mythologising has taken any number of twists and turns. Nowadays Isaac, who was raised a Baptist, is a Scientologist who (among other things) likes to cook (so long as it's healthy -- not soul food).

Indeed, this quietly-spoken soul-funk auteur was raised to iconic status not long after he put out the "Shaft" soundtrack in the early 70s. Hayes didn't just place Memphis Soul on the map. He also cut soul music's first fully-fledged concept album, "Hot Buttered Soul", and set the standard for movie soundtracks with "Shaft'. And, over time, Hayes paved the way for both disco and rap music.

The Isaac Hayes Story starts in Covington, Tennessee, where Isaac was born just over 60 years ago. Hayes was brought up by his rural grandparents, later moving with them to Memphis. His earliest exposure to music came from the Southern Baptist Church -- he sang in the choir. Isaac went on to become a multi-instrumentalist. He made a name for himself on the local circuit in a couple of bands. Eventually this led to Hayes being taken in by Stax-Volt Records in 1964 when he was hired to work as a session muso for Otis Redding. Here Hayes was able to develop from a musician-for-hire into an all-rounded talent.

His first successes came as half of an inspired and prolific songwriting team. Together with lyricist David Porter, Hayes turned out what now stands as a vast catalogue of classic songs. The duo's most enduring hits were recorded by Sam And Dave ("Hold On I'm Comin'", "Soul Man").

Hayes made the transition from studio boffin to artist in the late 60s with his debut album, Presenting Isaac Hayes, which, as with much of his work, evolved out of a jam session.

Nevertheless, it wasn't until Isaac's sophomore effort, "Hot Buttered Soul", that he broke through commercially. It was an unlikely crossover project. Hayes broke completely with the widely accepted structure of the pop song. The album consisted of just four extended tracks.

The trademark Isaac Hayes' sound is opulent, multi-tiered, heavily orchestrated, sweeping and, above all, unrestrained. Even more notable is the fact that Hayes' seminal albums are dominated by covers. Hayes would radically reinterpret -- or re-arrange -- popular songs in his own style ("By The Time I Get To Phoenix", "Walk On By"), in the same way that, say, the 90s' more canny dance producers (Thomas Bangalter, Armand Van Helden) have modified old disco hits.

But, even after "Hot Buttered Soul", Hayes greatest work was yet to come. In the early 70s Hayes scored the Gordan Parks blaxploitation movie, "Shaft". The double-album went on to reach platinum sales and produced the number one hit "Theme From Shaft". Hayes won two Grammies and became the first African-American composer to land an Oscar.

Things came unstuck, though, in the mid-70s when Hayes left Stax amid a dispute over royalties. He launched his own label, Hot Buttered Soul, through an affiliation with ABC Records and released the "Chocolate Chip" album. Sales of this LP were disappointing. And, to make things worse, Hayes' next few albums would be totally lost in the disco era. The general consensus was that Hayes had lost his magic touch.

However, the Southerner has never been one to admit defeat. At the same time as Hayes' record sales began to flag, his acting career took off. Hayes appeared in his first movie, "Truck Turner", in the mid-70s. Since then his name has been featured in the credits of flicks like "Three Tough Guys", "It Seemed Like A Good Idea At The Time", "Escape From New York", "I'm Gonna Git You Sucka", "Robin Hood: Men In Tights", "Once Upon A Time We Were Coloured" and "Flipper". He has also starred in the television programmes "The Rockford Files", "Miami Vice" and "The A-Team". And he has likewise made a bunch of tele-movies. All this before some show called "South Park" came along.

Now, some three decades on, Hayes is The Renaissance Man. Isaac hosts a top-rating show on New York's Kiss FM (playing classic soul and R&B) and is looking to release a comeback album with guests from the hip-hop world. Hayes is being embraced by a young generation for his role as Chef in the popular cartoon television show "South Park". The series has even spawned a multi-platinum spin-off album, "Chef Aid: The South Park Album", with a handful of cuts by Chef himself (among them the cute "Chocolate Salty Balls"). With the rise of sample-based production, Hayes' work continues to be used as a primary source. His tunes have been sampled by acts as diverse as Bomb The Bass, Massive Attack and Jay-Z. The Wu-Tang Clan's RZA has said that his "Bobby Digital" album was directly inspired by "Shaft". (RZA even asked Hayes to appear in US advertisements for it.) And, naturally enough, there are few contemporary male neo-soul artists (D'Angelo, Maxwell) who don't cite Isaac as an influence. Hayes may have found no love during the disco era, but his work is held in high esteem by many of today's house and techno music innovators, who, like Hayes, care little for pop's standard formulae.

There are all these rumours that you are giving up Chef and you're leaving South Park. Is there any substance to these?

"No, the thing is I don't know about it. Everything's fine. The thing is I just signed a new contract not too long ago, so, you know, everything's going great with that."

South Park has obviously introduced Isaac Hayes to a whole new generation.

"Definitely, a whole new generation, and so that just adds on to what I already have and it's given me a lot of longevity."

Does it feel like three decades?

"Yeah, because '69 is when I got up on this sort of thing. Then that's as an artist -- 30 years. But I was a producer, a writer and stuff before that."

It's been a good life.

"Yes, it has sometimes got a bit rocky along the way, but that's what life will throw us."

The album that really put you on the international map was "Shaft".

"Yeah, it did."

Now there is talk of them remaking the film. How do you feel about that?

"Well, you know, I don't mind. They finally settled on Samuel Jackson to play Shaft. I interviewed Richard [Roundtree, the film's star] a little while ago and said, I just do my thing -- what I'm doing, I go play my golf and I'm not going to worry about it, which is the right attitude. John Singleton is directing. People ask me, What do you think? Are you going to do the music? I don't know. John is a cagey kind of a guy -- he plays with his cards close to his chest. So, you know, I'm not losing sleep over it. They know how to find me. So if they want me to be involved in it, and if I'm happy with the arrangements and conditions, I'll do it. If not, I'll pass. Because one thing about it is, musically, I was the originator for that. And I've had some great wins over the years from that, so they can't take that away. I just hope that they have a good script and the direction is great.'

So many urban soundtracks today are just compilations of tracks -- they're marketing tools for the movie.

"You know, that's what pisses me off! They have nothing to do with the movie -- not a damn thing to do with the movie. They just stick 'em in the end of the movie over the credits and all this kind of stuff, and then they say, We've got a soundtrack. When we did music for movies, we wrote themes or songs to fit the scenes in a movie and that keeps you close in with that. But now it's commerciality, Hollywood, record companies -- they wanna sell records and they wanna promote movies that way. I don't agree with it. But that's the way the business is run."

Do you ever think there will ever be a return to the more credible urban soundtrack?

'I don't know -- only if a musical person could get involved in it and keep his artistic ethics in it and do it, because other people, they don't get it!"

What do you remember about recording "Shaft"? Were you conscious that you had a hit on your hands?

"No, I had no idea. Since it was my first time with that -- I had no experience with scoring movies -- I just wanted to do something that the producer and the director were satisfied with. Artistically, of course, I liked the grooves that were created and how it felt to me. And me and my musicians, we had fun doing it. But I didn't think about it after we had finished the movie. I didn't think about the soundtrack and what the potential was."

Do you have a favourite album or phase?

"Yeah, I'm torn between the 60s and the 70s, because the 60s was a time of growth, of learning, and of development for me as a person, as a producer, as a writer, and as an arranger. And the 70s was a time to display all that -- and that's when, as an individual performer, it was a time of great success."

You're recording a new album. How is that going?

"I don't talk about it much because I feel a little guilty. I'm not putting in the time that I would like to because of the radio job that I have in New York City -- it's a morning show from 6 til 10. It's a drain... I'm at my best when I have total freedom. When I go out and gig, the performance gives me the edge, you play a tune maybe slightly differently each night... So when you go to the studio you're fired up; you're ready; you want to create something; your creative juices are flowing... When I do a project it has to take a form -- it takes a shape, so I can see where it's going and that will inspire the title of the album."

You released a couple of CDs about four years ago on Virgin which many felt represented your best work for some years.

"I put out a double-CD set. One was instrumental and one was vocal. The instrumental one was called "Raw And Refined" and the vocal was called "Branded". I did some tunes... One tune I feel was incredible was a remake of Sting's "Fragile", because it addressed issues that are still around. I had fun with it. I put an Isaac Hayes arrangement on it. It's an expression. And that's what I like to do for for the listeners -- I like to make them feel something; I like to take them on a trip. And that's what I did with "Fragile". And then there's a love song I did called "Let Me Love You". Now, I'm not comfortable doing that in-your-face stuff about seduction. If I did it through Chef, yeah, I could do that. But I wasn't even graphic with a lot of that. "Chocolate Salty Balls", you know, it's a fun thing. It could be food or it could be me. It's not personalised. But this tune I based on metaphors as to what I wanted to do to the object of my affection or my passion or my lust. Instead of body parts I used major landscape things... The listener got the idea of what I was talking about. So those two songs I think were my favourites on the "Branded" album.

Today sampling is a common practice in urban music and your work has been used extensively. How do you feel about that? Do you have much control over it?

'Yeah, I do. They have to get permission now. That's to James Brown. He lobbied long enough. We can say yes and no. [For me] it depends on the nature of the song that they've done. If it's gangsta rap or some of that kind of shit, I'm not thrilled about letting them have permission to do it - if it promotes violence and stuff like that. But otherwise I let them have it. I have grown to accept the fact that hip-hop is a culture and it was born out of the need for expression about experience and it's selling very much. So I don't fight 'em.... What [sampling] did is it gave rise to the resurgence of those classic soul artists who they sampled and if, for me, you couple that with "South Park", then I'm back on the block. So much so that with my being on the radio now and having been sampled so much, the producers of hip-hop, they recognise who I am. 'Cause I guess they had rummaged through mom and dad's closet and found all that stuff [of mine]... I have the advantage that I can work with any hip-hop artist I want and they've made me aware of the fact that they would love to work with me. I mean, from Whitney Houston to Wyclef to Lauryn Hill to Maxwell to D'Angelo to Joe to Chico DeBarge to Mary J Blige to Kelly Price to Faith Evans -- you know, all of them. So I'm producing this new album in three phases. The first is to do the remakes that I wanna do, then the original stuff that I wanna write, and then collaborate with some people in the hip-hop culture. So that's what I'll do. And then I'll sit back and review everything and make choices about what goes onto it. "

These days you are recognised for pre-empting the disco explosion. And disco has given rise to newer dance styles, like house and techno, which are likewise forms created by African-American innovators. Are you aware of these?

'Yes, I had a lot to do with the origin of house music. I'll tell you. Remember a tune that was big called "Love Can't Turn Around"? See, that started house music - [Chi-towner Farley "Jackmaster" Funk] got it from my tune on "Chocolate Chip" -- "I Can't Turn Around". I didn't even try to nail these guys when they did it [laughs deeply]. But now I'm ready to collect my dividend!"

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