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[ No. 55 ]
"Vertigo": Groove Armada
by Cyclone Wehner
One of this year's hottest tickets, the Groove Armada enterprise
evolved out of a London nightclub run by muso-turned-DJs Andy Cato
and Tom Findlay. The happy-go-lucky duo took some equipment with
them for a holiday in the UK's romantic Yorkshire Dales. A fortnight
later Groove Armada had finished their 1998 debut album, "Northern
Star", which subsequently came out under their friend Tim "Love"
Lee's indie imprint, Tummy Touch. Much to their astonishment, the
LP blew up.
At the time
Cato had already forged out a rep for himself with the house-based
label, Skinnymalinky, and various production gigs, whereas Findlay
was still a novice to recording. 'The original deal was, "I'll teach
you how studios work and you teach me how to play better football,"'
Andy remembers with a wry laugh. 'So he's now got his own studio
and he's starting to do a few things and I'm slighter better at
football. So things have kinda worked out.' They certainly have.
The British dance media seized on Northern Star (especially the
balmy tune "At The River"). Soon after, Groove Armada found themselves
fielding calls from flashy A&R types. And, now, the two house music
boffins have completed a new album, "Vertigo", for the ultra-credible
Jive Electro.
On "Vertigo"
Groove Armada create a housey vibe that is jazzy, funky, soulful
and disco-fied. It encompasses the funky, guitar-licked Chicago,
altruistic house anthem "If Everybody Looked The Same" and feisty
"I See You Baby" (starring New York's outrageous Gramma Funk). It's
no wonder Groove Armada's eclectic sound has been dubbed 'Nu-Balearic'.
Last summer the duo brought their chilled-out sensibilities to the
blessed isle of Ibiza when they were invited to DJ at (of all places)
the hedonistic Manumission Hotel.
Among the duo's
most famous fans is the entertaining British media personality Zoe
Ball, who has heralded Groove singles "At The River" and "If Everybody
Looked The Same" on her Radio One breakfast show. Lately Ms Ball
even asked the groovesters to play at her celebrity marriage to
some dude known as Norman Cook. This must surely represent the ultimate
validation of Groove Armada's coolness. No doubt Jive's press officers
can't believe their fortune.
So how does
Cato feel their major label debut compares to their first effort?
'Well, at the time of the first one, I was making a living from
house music and my partner Tom was doing a bit of PR and journalism
and stuff. We were running a club together and we took the studio
away to a cottage in the middle of the countryside just for a laugh,
really. And over the course of that week we did the whole of the
first album. It was very lighthearted, just a bit of fun. We just
got quite intensely into the music when we got up there. So we put
it out on a friend's label, no big deal, and all of a sudden all
the press started happening. It just all came out of nowhere. So
this time the album is a bit more considered. We took about six
months working on it, not every day but bit by bit. And we also
tried to get rid of a lot of the sampling on the first album. There
were a lot of samples on there because it was for a small label,
whereas on this one all the core music and all the grooves are played
by us except for just a couple of vocal samples that we've used.
So I think it's a much more sophisticated, mature-sounding album
than the first.'
Happily enough,
Groove Armada decided to once more showcase the sensual, downtempo
groove "At The River" on the new album because of Northern Star's
limited release. (In fact, one of the terms of their Jive contract
was that they delete their debut.) 'That is just the tune that a
lot of people picked up on and, to be honest, that's probably the
tune that got us our deal with Jive. You know, a lot of press people
seemed to get into us through that track. And it's just one of those
tunes where my girlfriend liked it, my mum liked it ... It's just
got quite broad appeal and we're both quite proud of it, so we thought,
"Let's put it on this album again so we get it to a few more people."'
In spite of
their indie grassroots, Groove Armada elected to sign to a major
label subsidiary in order to fund their ambitious recording plans
and full-scale live gigs. So far both albums have been mostly laid
down in rural retreats across Britain (the duo travelled to the
Lakes District for Vertigo). But, for their third, Groove Armada
intend to venture even further afield. 'We wanna do something a
bit more elaborate, where we put a studio in a camper van and drive
around the west coast of America and down to South America, just
working with local buskers and musicians and stuff.' The pair were
also keen to acknowledge their backgrounds as live musicians and
develop Groove Armada into an organic live entity. 'We wanted to
get a whole band together and do proper live dance music: no miming,
no DAT tapes and all of that.' Indeed, this year Groove Armada played
Glastonbury's Jazz stage with a large band. Andy is grateful that
everything is going so smoothly. 'We are fortunate. We've got the
best of both worlds, because we've got the backing but there's absolutely
no pressure at any point to write a commercial song or do anything
we don't want to do. So it's working really well.'
The irony is
that Groove Armada will probably get more of a push in countries
like Australia because everyone has noted the crossover success
of Basement Jaxx. Andy is all too aware of the comparisons. 'We
get compared to all sorts of people. The main two are Air and Basement
Jaxx, but I can't see the link,' he notes. 'I think I'd be surprised
if we had the same immediate worldwide impact that Basement Jaxx
seem to have had. I mean, it would be great if we did, but I think
their music is a bit more in-your-face and a bit more radio acceptable
than our stuff.'
What Groove
Armada and Basement Jaxx clearly do share is a profound disillusionment
with today's rampantly commercialised house scene. And neither party
are afraid to express their sentiments to the dance media. Andy
states his case. 'I don't think it has to be in trouble, but it's
digging its own grave. It just seems to have got to this stage where
there are two basic things going on. One is the kinda Euro-ey trance
stuff, which is absolutely disposable and absolutely soulless. And,
while you go to these places and there might be 1000 people having
a good time, that's because it's quite noisy and because it's Friday,
and they've got to!
'The music has
lost it all. It doesn't make people wanna dance naturally. There's
no funk left in it. There's no soul left in it! And, on the other
side, there's the filtered disco thing. And just how many more times
can someone go to the 70s record collection and find the next bassline
and filter it? It just becomes incredibly tedious. And the other
problem in house music is that it's got to the point where it's
such a competitive market because so many people have got studios
in their bedrooms. As soon as a trend comes out, everyone goes for
it. So, like, the Euro-trance thing starts taking off, so everyone
starts doing that, and the filtered thing goes, and everyone starts
doing that ... When I was DJing house music, I'd get a record every
week that would take my breath away, something that I was completely
not expecting, and that's what kept it going for so long, I think.
It's all just getting very formulaic now.'
"Vertigo" is
out through Zomba.
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